Thursday, August 20, 2009

How do you buy on-line?


The internet has become a bigger part of everyone’s life. Can you imagine your life without it? Our home internet connection went out for 2 days recently and I never saw such disarray under one roof. Mad dashes to the library for homework, a day spent sipping Starbucks and huddling in the corner behind my laptop.

There are 1.5 billion people on the internet around the world today and the U.S is not the largest market, its China. As large as we may think on-line sales are e-commerce sales currently only account for 3.5% of the total retail sales in the U.S. In spite of the volume and pervasive nature of Amazon, on-line sales remain vastly underdeveloped and consumables are almost lost in the measures.

How do you view on-line purchases? What makes you buy? What stops you? What product categories do you regularly purchase and why? There are countless studies and white papers but I wanted to hear from some real people about their on-line purchases.

Care to give me your on-line habits?

1 comment:

  1. I was an early adoptor to online purchasing. For whatever reason, I didn't have a fear of internet purchasing, which some people still have.

    I tend to buy almost everything online. When it comes to clothing, I buy only from the retailers I trust to have the quality clothing I like. Sometimes I'll try something in the store but purchase online later. Sometimes I look into selections online, and go to the store to purchase. I don't have set habits although I do watch shipping costs.

    My favorite option is where the store has the 'store locater' option; although I have found that accuracy to be questionable. I alos lover where you can purchase online and pick-up in store w/o paying for shipping.

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